Photography & Videography by Maya Luana
BROADWAY SHOPPING CENTRE - MIRVAC
ACTIVATION
BROAD-SLAAAAY, 2023
SYDNEY
I teamed up with Studio Noir to create a high impact WorldPride display for the escalators going between ground floor to first level. This was located at the main entry to the shopping centre.
The brief was to create a bold and colourful display that hinted at a disco 70’s reference. The display was to have multiple moments for the customer to experience as they travelled along the escalator.
We created a display that was anchored by a psychedelic rainbow pathway that travelled through an illuminated cloud-like environment. There was 5 large scale moments that gave the customer distinctive environments to view. There was lipsticks, hearts, stars, disco balls and high heels. With additional bespoke styling elements that helped to create a surreal and imaginative world.