HERITAGE LANES — Jeff McCann

Photography courtesy of Heritage Lanes

HERITAGE LANES, MIRVAC
ACTIVATION
WEAR IT PURPLE DAY, 2023
BRISBANE

I was asked to create an activation for Heritage Lane’s entry and outdoor space for Wear It Purple Day. The client wanted to use my floral illustrations and it had to include assets that could reuse each year.

We printed and created clusters of flowers that were installed throughout the garden spaces. As well as installing stair vinyls and display screen skins.

I also facilitated a series of creative workshops for their internal team to attend throughout the day. We created pride related wearable art pieces using cardboard and simple craft supplies